SEO is expensive to get wrong.
This is the investment you make first.
A full inventory of what’s actually going on with your site so you can make an informed decision on how to tackle discoverability with your SEO, website and content.
You hire someone. Six months later, nothing moved.
You watch your analytics like a hawk. Not much changes, and now you’re sitting on a four or five-figure investment, wondering if you got scammed.
Or you’re spending a fortune on ad spend because your SEO provider threw it into the mix. They’re building you 2,000 backlinks a month, which sounds super impressive until you realize you have no idea what that even means (or if you even need it).
You probably went in without an objective baseline. No independent picture of what your site actually needed and no way to evaluate whether what you were being sold made sense for your situation.
This audit is the step you take before any investing.
A full, independent inventory of everything going on with your site.
Six data sources. Manual analysis. A recorded walkthrough and a hiring guide that make all of it actionable. Not a free automated scan or a repurposed generated report from Semrush. An analog, data-backed review of everything affecting your site’s performance in search — conducted by me.
Six data sources. Manual analysis by yours truly! Roadmap included.
Every client gets all of this. Local businesses will get the local presence review in place of Pinterest. (Need both? Let me know you need one added on!)
All clients
Full site scan + data aggregation
Your entire site pulled across GA4, Google Search Console, and Ahrefs. Every page, every data point, in one place.
All clients
Page-by-page review + action plan
Every page reviewed and assigned a specific action — fix it, rewrite it, update it, remove it, or leave it alone. A clear decision for every URL.
All clients
Technical health review
What’s showing up in Google correctly and what isn’t. Pages that are stepping on each other. Structural issues that get in the way of your site performing the way it should.
All clients
Content health review
Which pages are pulling their weight, which need work, and which are doing more harm than good? Where your internal links are creating dead ends.
All clients
Trust signal review
Google doesn’t just read your content — it evaluates the signals around it. Author information, about page, credentials, schema markup, external mentions, and whether your site reads as a legitimate, trustworthy source.
All clients
Competitive snapshot
How does your site stack up against two or three direct competitors on domain authority, organic traffic, and keyword overlap? Enough context to know exactly where you stand.
Online brands
Pinterest + search visibility review
How your Pinterest presence lines up with your search strategy — top performing pins, board structure, keyword alignment, profile setup, and Pinterest traffic. A standalone Pinterest audit runs $600. It’s included here.
Local businesses
Local presence review
Your Google Business Profile, local search visibility, location pages, and maps pack visibility — the signals Google uses to decide whether you’re the most credible option in your area.
All clients
Social presence overview
A quick but specific read on whether your social profiles are set up in a way that supports your search visibility and website strategy.
All clients
Priority action plan
A quick but specific read on whether your social profiles are set up in a way that supports your search visibility and website strategy.
All clients
SEO hiring guide
What to ask any SEO provider before you hire them, what good answers actually sound like, and what you should absolutely walk away from. Knowing what your site needs is only half of the equation.
All clients
Recorded video walkthrough
A full recorded walkthrough of your audit. Yours to keep. You’ll know what every piece of data means in terms you understand, and you’ll get the jargon stuff too. I don’t believe you need everything simplified down to “explain it to me like I’m 5.”
This is right for you if…
- You’re an existing online business like a coach, course creator, service provider, or content-driven brand, and you’re ready to make a serious investment in SEO, but want to know exactly what you’re investing in first
- You’re a local business being pitched SEO services, and want an independent read on where you actually stand before signing anything
- You’ve been burned before and want an objective outside opinion before spending more
Note: This audit is not for brand-new sites with no content or history. There needs to be something to audit.
Your audit won’t just end with a list of problems.
Your foundation needs work first
You will receive a clear breakdown of any technical issues and content problems that need to be resolved before any growth investment will compound, along with what that cleanup realistically looks like.
Your foundation is solid
You’ll see exactly where the growth opportunities are whether that’s content, links, or ongoing management. I’ll show you what each path forward actually involves so you can make the right call for your budget and timeline.
It’s somewhere in between
Most sites land here, surprise! You’ll get a prioritized breakdown of what you can address first, what can wait, and what your realistic options look like at each stage so you’re not trying to do everything at once or spend all your money.
Common questions
Still not sure? Here are some questions people often ask before getting started.
Choose Your Audit Tier
Standard
Up to 100 website pages
$1697
Delivered within 3 weeks
Full audit scope — full site scan, data pull, page-by-page analysis, technical + content review, trust signal check, Pinterest or local overview, social overview, action roadmap, hiring guide, recorded walkthrough.
Extended
100–300 website pages
$1997
Delivered within 5 weeks
Everything in Standard. More pages means more analysis, more patterns to identify, and a more complex action roadmap.
Websites with more than 300 indexed pages will require a custom quote, please inquire here.
Ready to know exactly what your site needs?
You do not have to spend hours on YouTube, scouring Threads and Instagram for helpful posts, or guess at hiring people who might do surface-level SEO or a massive campaign you don’t need. Get an independent, honest picture of your site so you can make the smartest decision about what to invest in next.